Tuesday, November 6, 2007
Debunking Superfoods Beverages
Since we have talked about the latest Superfoods fad in our processed foods, Snapple, a subsidiary of Cadbury Scheppes -one of the largest producers of soft drinks in America- has put out 2 press releases addressing this very fad in just a week.
The first one announces: Snapple Squeezes Tropical Flavors and 'Good For You' Benefits into New Line of Super Premium Juice Drinks.. Today, we got a new Snapple launch: Snapple's New Antioxidant Water and LYTeWater Take Hydration to the Next Level.
Well, let us get deeper in this new buzz, starting with the Snapple Super Premium Juice Drinks. We checked Snapple's website, and picked the new Peach Mangosteen (a superfruit)Juice Drink. The webpage for this product starts with the claim that it helps support your immune system. Ahem. OK, what does the ingredient list say then? (the only objective piece of information)
Filtered water, sugar, juice concentrates (pear, carrot, mangosteen), natural flavors, citric acid, vitamin C, vitamin A palmitat, vitamin E acetate, acacia gum.
So #1 ingredient is water; followed by...sugar, then juice concentrates (which really means more sugars, and one of the worst ones in high concentrations: fructose). Wait let's stop here: So the Mangosteen part of this superfruit drink is really present only in a processed form in this beverage..Uh oh, that is why Snapple has to actually add artificial vitamins in order to be able to boast the immunity-boosting claim!
Looking at the nutrition facts now: So one bottle of this drink means you really get 36g sugars (i.e more than 7 tsp sugars), which is close to the total daily recommended value of added sugars of 40g.
Up to you to decide if this is going to be the only sweet treat of your day...
If we deconstruct the same way Snapple brand new superfruit enhanced waters, such as Antioxidant Water Grape Pomegranate - Defy, we will still find water#1, sugar#2, and some type of processed juice thereafter. You will get 32.5g sugars per bottle (6.5 tsp)..Definitively not a guilt-free thirst-quencher!
FYI, Vitamin Water has the exact same "nutrition" profile, and the stuff is allowed in our schools...