Overall Nutritional Quality Index: An alternative to FDA's Nutrition Facts?

Here is another interesting press release today:
Topco Associates LLC introduced the Overall Nutritional Quality Index, a food scoring system. The system allows for at-a-glance comparison of foods on the basis of overall nutritional quality. Topco Associates will join with Griffin Hospital in an effort to introduce the system to grocery stores nationwide by 2008.
OK, so we all know FDA's Nutrition Panels are confusing and incomplete, in part because they are the result of compromises with Big Food lobbies.
So who is behind this much publicized alternative? Here is Wikipedia's entry for Topco Associates LLC.. In brief, an entity owned by grocery stores. So for the moment, let us take the news with a grain of salt, and hope FDA will manage to revamp nutrition facts labels with public health in mind.