Friday, November 30, 2007
Junk-free foods trend
As consumers continue to want natural and environmentally-friendly products, according to Mintel's 2008 food trend predictions, manufacturers will put more information on their labels, such as where ingredients come from, how they are manufactured, and how they are packaged.
Mintel predicts that even more companies will take steps to remove artificial colors, preservatives flavors and "otherwise unknown ingredients" from their products next year, so as to make junk-free claims and have 'clean' labels.
It expects that ingredients lists "will read more like home recipes than chemists' shopping lists".
Let us hope that this trend, full-fledged in Europe, will reach our shores soon.